Lesson: Tourist Dual Pricing

Dual pricing, the practice of charging different prices based on whether the customer is a tourist or a local, is a widespread but controversial phenomenon in many tourist destinations. Supporters of dual pricing argue that it helps to support local economies and provides affordable access to attractions for residents while generating additional revenue from tourists. Those against it say it is discriminatory and unfair, creating a sense of inequality and resentment among tourists and locals alike. Well, dual pricing is coming to Japan. Actually, it is already here. Tourists will be charged more than locals in an increasing number of places. However, is a Tokyoite visiting Ehime a tourist or a local? Is a Canadian who has lived in Wakayama, Japan, for 25 years but is on vacation in Nara a tourist or a local? Is a Japanese person who lives permanently overseas considered a tourist when visiting their hometown? Is the definition of a tourist based on skin colour, residency, or nationality? How are tourists identified? Transparent communication about the reasons for dual pricing and clearly delineating who is considered a tourist may mitigate potential negative perceptions. Ultimately, the goal should be to support local economies while promoting inclusivity and fairness for all visitors, regardless of origin.