Lesson: Influencers
Whether you love social media, hate it, put up with it or have nothing to do with it, chances are you have heard of a social media influencer. Perhaps you know Pewdiepie or Kim Kardashian? Yeah, I thought you would know at least one of them. So, these influencers can have a significant effect on whether new products are successful or not. Influencers are paid to mention, photograph or use a product on their SNS channel. Things are becoming a bit confused, though. Sometimes it’s obvious a post is a paid promotion, and sometimes it isn’t. Let’s dive into the world of SNS influencers.
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Example Article
Each conversation topic is based on a theme. In order to help students acquire a basic understanding of that topic, four media articles are provided for them to read. I will never test you on the articles, but I strongly suggest you book lessons far enough in advance to give yourself enough time to properly prepare. The better prepared you are, the more benefit you will receive from our conversations.
Below is an example article for this conversation topic.