Impulse buy

If someone makes an impulse buy, they buy an item without thinking about it very much. Items near store counters are there for impulse buys.

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Word of the Day: Impulse Buy

In the English idiom spur of the moment, I described an impulse buy.


When someone makes an impulse buy, they buy an item without thinking about it very much at all.


Items placed beside checkout counters in stores are put there for a reason.

They are put there to tease, tempt and entice you to buy them.

That’s why convenience stores have a box of little chocolate bars near the cash register.

They want to entice you to make an impulse buy and spend another ¥100 or maybe ¥200 if you have a child with you.

Don’t let them fool you.

Keep your wallet in your pocket!

You’ll need the money when you retire!


This post is simple and easy to read.

It’s likely to be understood by someone with at least a 6th-grade education (age 11).

On the Flesch-Kincaid reading-ease test, this post scores 86.

The easier a passage is to read, the higher the score on a scale of 0 – 100. 



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