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Expression: What happens in Vegas, stays in Vegas
You’ve most likely heard the expression ‘what happens in Vegas, stays in Vegas’ before, but do you know anything about it?
Where did it come from, for example?
Well, let me fill you in a little bit.
Everyone knows that Las Vegas is a place that has many casinos.
Did you know that it was once initially essentially run by the mafia?
Many people have nostalgia for the heydays of Frank Sinatra and the Rat Pack.
Of course, those days are long gone now.
Even I am not old enough to have experienced them.
Anyways, in 2004, the Las Vegas city government was looking to attract more people to the city.
They decided it would be a good idea to begin an advertising campaign.
Eventually, their chosen advertising company, R&R Partners, came up with the ‘What happens here, stays here‘ slogan.
Yes, that’s right.
It’s an advertising slogan that doesn’t even say, ‘What happens in Vegas, stays in Vegas.’
The idea was that Vegas was the place to go and get away from the daily grind and do something wild, and no one at home ever had to know about it.
I suppose the slogan ‘What happens here stays here’ only works when you are in Vegas.
Once your vacation is over, and you are back home again, if someone asks you what you did on vacation, you very well can’t reply, ‘What happens here stays here’, can you?
It makes no sense.
Therefore, quite organically, without any advertising companies involved, people began to say, ‘What happens in Vegas, stays in Vegas.’
The idea is Vegas is a place to do something wild, and no one at home has to know about it.
Both the original and the organic slogans have created emotional connections to Vegas.
One day, you may want to be someone else for a while.
Perhaps you’ll want to do something entirely out of character for you.
When that feeling strikes you, why not take a trip to Vegas?
What happens in Vegas stays in Vegas.
It’ll be your little secret.
Flesch-Kincaid Readability Test
This post is understandable by someone with at least a 7th-grade education (age 12).
On the Flesch-Kincaid reading-ease test, this post scores 72.
The easier a passage is to read, the higher the score on a scale of 0 – 100.