Tag: cachet
Aspirational brand
WotD: Aspirational brand Aspirational brands are the ones that consumers aspire to own or be associated with. They represent a particular lifestyle or status that the consumer wants to attain. These brands are often associated with luxury, exclusivity, and high quality. Some well-known examples of aspirational brands include Apple, Rolex, and Chanel. These brands have a…
Cachet
Word of the Day: Cachet From the get-go today, I’ll tell you that cachet is derived from French. Therefore, the ‘t’ at the end of the word is not pronounced. The correct pronunciation is Cash, eh? Just pretend you’re a Canadian working at the grocery store register when you notice a customer holding a 100-dollar bill –…
