Snow job

Gingerbread men up to their waist in snow.
If you say something loud enough and repeat it often enough, people will believe you. That’s how snow jobs occur.
(Photo: Jill Wellington/Pexels | Text: David/ArtisanEnglish.jp)

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Word of the Day: Snow job

A snow job has nothing to do with what happened on the Kanetsu Expressway in Niigata recently.

Heavy snow on a highway causing 1000 cars to be stranded for two days, is an act of God.


A snow job is an intense effort to deceive someone or hide something from them.


Donald Trump has pulled off the snow job of the millennium by convincing nearly 100,000,000 people that the recent election was rigged.

All of the efforts to challenge things in various courts countrywide have been a part of the deception.

If you say something loud enough and repeat it often enough, people will believe you.

That’s how snow jobs occur.

Usually, they involve much flattery and persuasion.

When carried out correctly, the snow job’s target doesn’t realize they’ve been fooled or only comes to that realization after the fact.

Seeing as how we’re nearing Christmas, I should also mention many people feel Christmas is one of the biggest snow jobs of all time.

Think about it for a moment.


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Parents convince their children to behave by telling them that an old fat guy wearing a red suit and using eight enslaved reindeer as transport will bring them presents if they are good boys and girls.

Then, society develops an entire marketing scheme around this lie.

Trillions of dollars are spent every year trying to make this hoax a reality so that our kids will believe it.

If Christmas isn’t a snow job, I don’t know what is.

Yes, I do believe in Santa Claus, and I’m 47 years old.

Why? Let’s call it a suspension of disbelief.

We all need a little magic in our lives.

As long as we know we’re being fooled, what’s the harm in that?


Flesch-Kincaid Readability Test

This post is understandable by someone with at least a 7th-grade education (age 12).

On the Flesch-Kincaid reading-ease test, this post scores 76.

The easier a passage is to read, the higher the score on a scale of 0 – 100.


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