Pivot

A woman doing a pirouette.
Some changes are minor, and some require a 180° turn.

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Word of the Day: Pivot

Estimated reading time: 2 minutes

Today, boys and girls, we’re going to talk about the word pivot.

This is one of the keywords for the pandemic.

In many cases, companies and individuals who pivoted during lockdown were able to lessen their losses or perhaps even thrive.


To pivot means to move on a point. A door pivots on hinges. In terms of people and businesses, it means to change your opinions or decisions either slightly or drastically.


On a larger scale, in the before times (prior to the coronavirus), it has been estimated that the average person will change or pivot in their career between five and seven times.

I can believe that because so far, I’ve been a construction worker, worked in the hospitality industry, a private English school teacher, a high school teacher, an online English school teacher, and now I’m self-employed.


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Some pivots were quite drastic such as going from construction to hospitality.

Others were slight modifications between different language schools.

I heard about one ice cream company that, in the beforetimes, sold ice cream strictly in their stores directly to customers, one scoop at a time.

Once the lockdowns in the States occurred, they quickly pivoted to selling ice cream in containers at grocery stores.

To survive, they had to change the way they do business.

On an individual basis, thousands of Americans who lost their jobs or were furloughed due to pandemic shutdowns have become Amazon fulfillment centre employees.

Desperate times call for desperate measures, and the lucky people can pivot and continue to pay the bills and bring home the bacon.


Flesch-Kincaid Readability Test

This post is understandable by someone with at least a 9th-grade education (age 15).

On the Flesch-Kincaid reading-ease test, this post scores 59.

The easier a passage is to read, the higher the score on a scale of 0 – 100.