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Word of the Day: Pitch
Don’t you just hate the sales pitch?
If you are a language student, you should know what I mean.
A pitch is a memorized way of talking to you and presenting something to you so that you’ll buy a particular product.
You’ve been through it before.
You take a trial lesson at an eikaiwa.
The teacher is kind; you learn something and then know what comes next.
After the trial lesson, the teacher asks you to wait a moment and leaves the room.
When the door opens again, it is the manager or assistant manager of the school.
Uh oh, here comes the sales pitch.
They’ve memorized a particular way of talking to you and presenting options so you’ll buy their product.
They have already asked the teacher what your level is, so they have the books you should purchase, and they recommend that you sign up for six months or a year.
That’s only somewhere around ￥50,000 -￥100,000.
It seems that the sales pitch is a necessary evil we must go through every time we try to purchase something.
Just for the record, I don’t have a pitch.
After a trial lesson with me, if you like me, you choose the package that you want.
If you don’t like me, you don’t like me, and you are free to go somewhere else, no sales pitch and no pressure.
Flesch-Kincaid Readability Test
This post is understandable by someone with at least a 6th-grade education (age 11).
On the Flesch-Kincaid reading-ease test, this post scores 84.
The easier a passage is to read, the higher the score on a scale of 0 – 100.