In the cold light of day

A bright red cardinal against a white winter background.
(Photo: Ray Hennessy/Unsplash | Text: David/ArtisanEnglish.jp)

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English Phrase: In the cold light of day

It’s often hard to make a rational decision when we are feeling emotional.

That’s one of the reasons why the healing effects of retail therapy are usually short-lived.

At this time of year, I’m delighted to be living in Japan.

It’s the shopping season, you see, and many North Americans make emotional purchases that they regret in the cold light of day.

This is not a big shopping season in Japan.

I’m safe from temptation.

We don’t have to be in the depths of winter to see things in the cold light of day.

It can occur at any time.


If we think about something in the cold light of day, we think clearly without being clouded by emotion.


At this time of year, sales and bargains abound, not to mention Christmas parties, New Year’s parties, and let’s just party for the sake of partying parties. 

People buy and do things that, in the cold light of day, they regret or feel ashamed of.

People are bombarded by sales advertising on the radio and TV.

Their email inboxes explode with marketing emails promoting limited-time-only bargains and sales.

Many purchases are made in the dark of night, which in the cold light of day seem foolish or completely unnecessary.

Then, of course, there are the partygoers, or should I say the party survivors?

It’s challenging to keep up with the plethora of party invitations one might receive.

It’s even more challenging to recover from your hangover in the morning after the night before.

In the cold light of day, drinking excessively never seems like a good idea.

Yes, everyone, tis the season to be jolly, but don’t let that lead you to do things that are folly.

Fa, la, la, la, laaaa, la, la, la, la.


Flesch-Kincaid Readability Test

This post is understandable by someone with at least an 8th-grade education (age 13 – 14).

On the Flesch-Kincaid reading-ease test, this post scores 67.

The higher the score on a scale of 0 – 100, the easier the passage is to read.