Branch out

An African American woman using a computer.
If things are not going so well, branch out.

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WotD: Branch out

Estimated reading time: 3 minutes

The secret to many businesses’ success is that they specialize in a particular product or service and have found a niche for it.

What do they do if that niche is no longer profitable or not as lucrative as they would like it to be?


They branch out or begin to do something that they usually would not do.


For example, a company that manufactures absorbent material to clean up oil spills may branch out into making absorbent material for adult diapers.

Sure, you may laugh, but when was the last time you saw an oil spill?

Now when was the last time you saw an elderly person who may need to wear an adult diaper to improve their quality of life?

See, sometimes, branching out involves thinking outside the box.

Although branching out is most often used concerning work or jobs, it can also pertain to your personal life.

I love to say that variety is the spice of life.

I firmly believe that life is never dull; it’s people who are bored.


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Now, don’t get me wrong, there’s nothing wrong with feeling bored once in a while.

It helps to stimulate creativity.

If you ever think that life is not going your way or that it is not exciting enough for you, branch out and do something you usually wouldn’t do.

Eleanor Roosevelt said, “Do one thing each day that scares you.”

No, you don’t have to jump out of an airplane or run across a busy intersection when the signal says, ‘DON’T WALK.’

Begin learning a new skill, such as coding or expand your knowledge of another language.

Whether in your business or private life, don’t be afraid to branch out.

Who knows, you may find success in your new endeavour.


Flesch-Kincaid Readability Test

This post is understandable by someone with at least a 7th-grade education (age 12).

On the Flesch-Kincaid reading-ease test, this post scores 73.

The easier a passage is to read, the higher the score on a scale of 0 – 100.