Airtime

Airtime is the amount of broadcasting time spent on a particular topic. Whatever news story is big at the moment will get the most airtime.
We all want more airtime.

Word of the Day: Airtime

If you listen to radio programs or watch television for any length of time, you’ll quickly realize that the topics with the most airtime change frequently.

Recently in Japan, the Moritomogakuen scandal was getting vast amounts of airtime, and even now it’s still mentioned in the news from time to time.

Even more recently, President Trump’s State of the Union address got some airtime in Japan.

Anyway, the main takeaway from today is that airtime is the amount of broadcasting time that is spent on a particular topic.

Once the Pyeongchang Olympics begin, they will get the lion’s share of the airtime on TV, and we will get a break from the politicians and their scandals for a short time.



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